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TISSMAT| Business Awareness

  Business Awareness Q. EMI is a marketing tool if - 1) It is very high 2) It is very low 3) It is increasing 4) It is fluctuating   Q. Which one of the following may be classified as FMCG? 1) Printing machines 2) Tobacco products 3) Life saving drugs 4) Coin vending machines   Q. Buyer resistance in a sales deal can be overcome by means of - 1) Lengthy sales talk 2) Confusing sales talk 3) IT jargons 4) Perseverance   Q. Best, Important and the Central activity of a business is known as its - 1) Portfolio 2) Product Line 3) Nuclear Activity 4) Core Competency   Q. The target group for Home Loans is - 1) All body-builders 2) Tiles manufacturers 3) Housing societies 4) Individuals not owning any house   Q. Using a customer’s buying history to select them for related offers is known as - 1) Up-selling 2) Prospecting 3) Marketing 4) Cross Selling   Q. The Concept of Selling is different from Marketing and aims at profit maximization through

TISSMAT| Management Data Interpretation

  Management Data Interpretation DIRECTIONS  for questions 1 to 3:   The following table gives the data about big 12 software exporters in India from 1997-98 to 1999-2000 (Revenue in Rs. crore).     1997 – 98 1998 – 99 1999 – 2000 1. Tata Consultancy Services 955.27 1518.50 1820.35 2. Wipro 388.94 632.50 1037.30 3. HCL Technologies 446.53 862.14 908.00 4. Infosys 250.93 500.25 869.70 5. Satyam 178.11 376.62 662.93 6. NIIT 258.38 394.96 551.79 7. Silverline Technologies 45.32 103.95 434.83 8. Cognizant 113.16 290.03 414.26 9.

TISSMAT| Comprehension

 Comprehension Cat reading comprehension Hard cases, it is said, make bad law. The adage is widely considered true for the Supreme Court of India which held in the height of the Emergency, in ADM Jabalpur v. Shivkant Shukla that detenus under the Maintenance of Internal Security Act (MISA) could not approach the judiciary if their fundamental rights were violated. Not only was the law laid down unconscionable, but it also smacked of a Court more “executive-minded than the executive”, complicit in its own independence being shattered by an all-powerful government. So deep has been the impact of this judgment that the Supreme Court’s current activist avatar is widely viewed as having its genesis in a continuing need to atone. Expressions of such atonement have created another Court made to measure — this time not to the measure of the government but rather the aggrandised self-image of some of its judges. Let us look back to the ADM Jabalpur case. As a court of law, the Supreme Court